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Mobile Marketing and Advertising Blog

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Nothing Bundt Cakes Leverages Hipcricket's Mobile Advertising Network To Drive Traffic To Its Stores

  
  
  
  
  

Bakery Sees Significant Consumer Activity Post Advertising Tap 

Radio Ink Magazine: Radio's Future by Ivan Braiker

  
  
  
  
  

3-18-2013

Hipcricket Begins Delivering Exclusive Experiences to Brands and Agencies Through Contextually Relevant Popular Games

  
  
  
  
  

Today Hipcricket announced that it has begun delivering exclusive sponsorship packages to brands and agencies through contextually relevant popular mobile games. Through an innovative partnership with Grantoo, brands, gamers and social media are brought together to drive consumer engagement and opportunities for Hipcricket clients to monetize.

Zaxby’s Strengthens SMS Efforts via In-Store Calls-to-Action

  
  
  
  
  

Fast food chain Zaxby’s is rolling out a mobile campaign that aims at helping franchise owners build their mobile databases to send out targeted SMS messages.

Predicting Oil Prices and Aliens Arriving On Earth

  
  
  
  
  

There’s no better illustration of what Ford Motor Company futurist Sheryl Connelly calls the “balance between provocative and plausible” than the fact that her team talked about $100 barrels of crude oil nearly a decade ago, but also had a discussion about what would happen if aliens landed on Earth.

Beware of Shiny Objects at SXSW

  
  
  
  
  

New objects shown at South By Southwest Interactive will be shiny whether or not the sun comes out in Austin, Texas.

Finalist For Global Mobile Award: Best Advertising On Mobile

  
  
  
  
  

NEW YORK, NY, Feb 21, 2013 Hipcricket(R), Inc. ("Hipcricket"), the one-stop mobile advertising and marketing and subsidiary of Augme(R) Technologies, Inc. (otcqb:AUGT) (or "Augme"), announced today that a mobile advertising campaign created by the Company and an agency partner has been named a finalist in the best "advertising or marketing on mobile" category in the prestigious GSM Association's (GSMA) 18th Annual Global Mobile Awards.

Should Super Bowl Telecast Brands Get A Pass On Missing Out On Mobile?

  
  
  
  
  

By Jeff Hasen, Chief Marketing Officer at Hipcricket

Happy Holiday's from Hipcricket!

  
  
  
  
  

From our Seattle, New York, Atlanta, Chicago team members, Happy Holiday's!

Griffin Communications Signs Three-Year Contract Extension

  
  
  
  
  

NEW YORK, NY--(Marketwire - Dec 6, 2012) - Hipcricket®, Inc. ("Hipcricket"), the one-stop mobile advertising and marketing and subsidiary of Augme® Technologies, Inc. ( OTCBB : AUGT ) (or "Augme"), today announced that it has signed a three-year renewal with Griffin Communications L.L.C., which provides statewide coverage through television stations in Oklahoma City and Tulsa. The agreement extends the broadcast company's outreach to viewers via any mobile platform or device with such vital information as school closures and severe weather targeted to a listener's zip code.

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